ZJ ELEKTRA


DANCEHALL/REGGAE MUSIC VIDEOS

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August 13, 2016

, I–Octane and Ky-Mani Marley to carry Jamaica flag in Rio

KINGSTON, JAMAICA: Heavy hitters Luciano, I-Octane and Ky-Mani Marley will headline a
I–Octane 

contingent of Jamaican entertainers who are set to ignite the Brazilian capital of Rio de Janerio over the coming days.
The artistes will be performing daily for audiences at Jamaica House, which the ministry is seeking to use to capilise on the exploits of the country's athletes at the Olympic Games under way in Rio.
Luciano
"Jamaica House is being positioned as a little piece of Jamaica in Brazil which will have Jamaican entertainment, food ... Jamaican music and, also, we will have the opportunity for interactions between partners in the tourism industry ... partners from the South American area, as well as tourism officials," Minister Bartlett said.
He told THE STAR that the artistes will be performing daily as the tourist board is determined to "leverage the power of Jamaican track and field athletes there, in a huge way, to bring attention to destination Jamaica, to enable what bookings we can get.
"The prime minister is expected to visit and the minister of sports will be hosting the ministers of sports from different regions and will be bringing in scores of media which will be projecting Jamaica's image," Bartlett said.
Source: THE STAR 

July 28, 2016

I-Octane hits all the right notes

KINGSTON, JAMAICA: Musical and triple brand ambassador, I-Octane, always seems to effortlessly hit the perfect note, whether on or off stage.

Coming from a scintillating performance at the recently concluded Reggae Sumfest in Montego Bay, the young veteran, who created history by closing the festival two consecutive years – 2013 and 2014 – is just as focused now as when he started his impressive journey close to a decade ago.

The Rastafarian reggae-dancehall artiste admits that this year’s Reggae Sumfest was very special to him, one reason being that for the first time in three years he performed during prime time to a crowd that was already wholly energized and super ready for his commanding performance.

And, of course the fact that he and Bounty Killer proceeded to ‘tun ova’ Catherine Hall with an unrehearsed but superb performance of their collab “Bad Mind Dem A Pree”, surely added to his delight.

“That performance was completely spur of the moment,” a smiling I-Octane, who is brand ambassador for Digicel, Busta and Golden Eagle shoes said. “I had finished entertaining my fans and was already off stage when Bounty indicated to me his intention. At that point I just hurried back on stage and started the song, and then Bounty picked up,” he explained.

And, as they say, the rest is history. In fact, so historic was it that Allianceboss, Bounty Killer did something that was out of character. Right there on stage in front of one of the biggest crowds ever assembled for Reggae Sumfest Dancehall Night, Bounty praised  I-Octane and told Digicel that the company were indeed fortunate to have such a great artiste as their official brand ambassador.

I-Octane, who has been hailed as one of the most talented next generation of reggae troubadors, has amassed an impressive slew of hit songs throughout the years and has skilfully positioned himself as the flag-bearer of culture, reality and message music, while maintaining a strong appeal in the dancehall where his songs have become anthems.


May 24, 2016

Spice shocked by Israel’s love for dancehall

Spice performed in Israel for the first time and stated that dancehall is very much alive in the Middle Eastern country.
Spice said Israel, known as the Holy Land by many, is very much into dancehall culture.
Seemingly surprised, Spice told THE WEEKEND STAR that, based on her knowledge of the Bible teachings about Israel, she decided to wear clothing which covered her body. However her Israeli fans came out dressed for dancehall.
"I was a bit uncertain as to what type of songs to sing and how to deliver them, whether clean of raw. I was scared because I didn't know how they would react to lewd lyrics.
"I must say, it was an eye opener and I got a brain freeze. The people over there are not what I expected, they know the songs word for word. They sang them with me, raw version too. I went there all covered, up thinking that this was Israel, the holy place, but the women were out there in short shorts, you name it, and acted like a regular New York City crowd or Jamaican crowd," she said.
Based on her experience, the deejay believes globalisation is now in full effect more than ever. She also believes dancehall deserves more props, locally, since the genre is so well received overseas.
"The Internet world changes everything. They are doing the Jamaican dance moves and they know everything. They know what is going on, and it was an awesome experience and I felt like I was performing for any regular crowd.
I think dancehall culture is doing well and people who think dancehall is not doing well are not watching the genre properly.
"For me, going to Israel is a plus because people don't think that dancehall is big in those parts of the world," she said.
Spice, who sits atop the food chain as a female dancehall act, also performed at four sold-out events in the UK. The deejay also took her Team Spice dancers along for the ride.

Source:  THE WEEKEND STAR

April 21, 2016

Excitement as I-Octane and friends roll into Guys Hill High for school tour

KINGSTON, JAMAICA: From the moment I-Octane’s tour bus rolled in to the campus of Guy’s Hill High School in St Catherine on Tuesday April 12th, it was clear that this would be no ordinary day at that institution of learning. It was the official start of the artiste’s School Tour 2016 and what a blast it proved to be!





The entire school community at Guys Hill High – teachers, students, ancillary workers –   was treated to a balanced mix of uplifting and encouraging speeches from sponsors, along with giveaways and also top quality entertainment from the artistes. Included among the entertainers who were on hand to give I-Octane their full support were Tanto Blacks, Vybrant, Don Andre and StafaceKMT, Vershon, Charly B, Rhyming King, Shaniel Muir, Bingi Banks and  Bryka,.

The host was BaddaBling from Di Unit.

Among the sponsors who unhesitantly clambered on board this year are Digicel, Golden Eagle Stores, HEART Trust NTA, Di Unit, Eyeland Eyewear, Coke Lines Transportation, Conquer The Globe Productions, Good Good Productions, HYPE Tv, D’Wrap and the official online media partner, Riddim Don Magazine.
The students gave their undivided attention to HEART representative, Ms. Nerva Davis, who carefully outlined the many opportunities that are waiting at HEART Trust NTA for high school graduates. As a sign of the institution’s commitment to higher learning, the HEART Trust presented scholarships to the two top academic achievers at Guys Hill High School,  Legecia Angus and Josh Hemans.

Presenting a powerful and at times very personal message was Narada Hill, a representative from CSJP's Men with a Message, whose life journey was a testament to the fact that negativity can be turned into something positive. Hill gave the students much food for thought as he encouraged them to make the best use of their talents and their educational opportunities.

Satisfied that the goals of the major part of the school tour had been achieved, I-Octane and his team then focused on the ‘brawta’ - the giveaways and the entertainment. Digicel and Golden Eagle Stores, the two companies for which I-Octane proudly flies their flags as ambassador, proved to be very generous with credit giveaways, shoes and T-shirts, while entertaining the students with some really fun games. Good Good Production and Di Riddim Don Magazine awarded the two top academic achievers – male and female – with cash prizes, much to the delight of their peers.

All the entertainers gave exceptionally good accounts of themselves and the cheers from the student population could not have been any louder. Of course, the icing on the cake was the masterful closing performance from the man of the moment, I-Octane, whose happiness was contagious and spread throughout the entire Guys Hill community. Definitely ten out of ten. 
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